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business
research
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'To
keep ahead of your competition you must RESEARCH
AND ANALYSIS Analysis of present and past performance in relation to all the sectors of the sales activities (i.e. direct sales, sub-contract orders, labour services or goods only, commissions and service contracts, etc.), as well as the basis on which revenue is achieved, studying incentive offers, discount structures, margins and market place influences on pricing. Analysis of sales performance and marketing strategies, and a review of strategies with regard to range of goods and services, present and potential clients, marketing mediums, marketing budgets, sales methods, new markets, market research and complimentary trading opportunities. MORE INFORMATION |
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| WESSEX FORUM. Copyright Peter Beech-Allen 2003 |