PROMOTING YOUR BUSINESS
Detailed training in this very important facet of any company’s sales and marketing activities. These courses show how to make the most of your marketing and PR opportunities. Some look at the ways of capitalising on publicity oportunities and generating newsworthy stories about your company, whilst others deal with the subject of getting your marketing infront of the largest audience for the least cost, and the greatest impact.

A COURSE EXAMPLE:

HALF DAY SEMINAR: P.R.STRATEGIES
  (How To Get Free Publicity, Raise Your Profile, Spread The Word, Piggybacking)

 Benefits of Attending

This seminar is designed to provide a series of different ways to gain publicity for your business, and to create customer awareness of your products and/or services. It will also explain and demonstrate how PR strategies can be used in advance of marketing and sales to improve results.

The workshop style provides practical examples and exercises for the participants to understand the different ways that PR can be used with existing and prospective customers. The workshop also shows the rules to writing Press Releases and Editorials, and how to maximise their success.

Seminar

The workshop style seminar will be led by Peter Beech-Allen, and will cover the following subjects:

• What is the purpose of PR
• What are the different types of PR
• Who does and doesn’t use PR, and why
• What is suitable to use for PR
• What to record, when, how and why
• When to use PR activities
• Where to use PR activities
• How to write a press release
• How to write an editorial
• Additional tricks to increase coverage

MORE INFORMATION
If having read this guide you would like to discuss how we may be able to help you, please call us on 0845 004 34 33, or E-mail a request to us for further information.