| SALES
AND MARKETING
We provide a series of training courses covering all aspects of
the sales and marketing processes, from basic staff awareness to
Advanced Sales Skills. The courses cover PR and Sales Strategies,
Direct Marketing, Telesales and Sales Visits, and set out techniques
to maximize the effectiveness of the actions, and to build the self-confidence
and mental attitude of the sales person. Also covered within the
courses is instruction on presentation skills.
TELESALES & TELEPHONE
TECHNIQUES
These workshops teach techniques to create a rapport with customers
and suppliers, and to make them feel special. Other elements show
methods for using telephone strategies for maximizing sales and
marketing, direct marketing, and market research. We provide guides
for telephone scripts and tailored role-play to focus learning.
A COURSE EXAMPLE:
HALF DAY SEMINAR:
MARKETING STRATEGIES
(Who To Target, And What, Where, And When To Market)
Benefits of Attending
This seminar is designed to provide a understanding of the benefits
of a clear marketing strategy, and to demonstrate the techniques
and methods to use in order to arrive at the best strategy for any
particular business.
The workshop style provides
practical examples and exercises for the participants to understand
the different ways that a strategy can be formed and then assessed.
The workshop also shows the key factors to research and investigate,
and systematic way to progress through to the final strategy.
Seminar
The workshop style seminar will be led by Peter Beech-Allen, and
will cover the following subjects:
Objectively understanding
the current situation
Assessing your competitors and how do they effect you
Determining who are your ‘real’ customers
Assessing the value of your different customers types
Determining the value of ‘each’ of your products or
services
Deciding if you are 'sale led’ or ‘production led’
What is your real USP (Unique Selling Proposition)
Acknowledge your sales & marketing weaknesses
What sales & marketing avenue are available to you
What sales & marketing tools can you use
Brainstorming sales & marketing ideas
Assessing the value of sales & marketing ideas
Producing an agreed, written, time bound, marketing strategy
MORE INFORMATION
If having read this guide you would like to discuss how we
may be able to help you, please call us on (01373) 454576 and speak
to Peter Beech-Allen, or E-mail
a request to us for further information. |
