| Did you know that 86% of first time
visitors come to a website via search engines? With a single search
query generating thousands of results a site must be in the top 20
in order to compete.
These workshops are designed to take you through
the process of analysing and modifying a website to gain better
search engine position thereby increasing targeted traffic. In addition
we'll show you where your site needs to be submitted and show you
where the tools and resources are to help you.
Who are the workshops for?
These workshops have been developed for website owners and business
managers who want to develop their skills and techniques to increase
the visitors on their website.
Who is delivering the workshops?
The workshops will be delivered by experienced business advisers
with a tremendous depth of knowledge and understanding of web technologies,
they will explain the issues in plain English, demonstrating successful
strategies and practices in search engine optimisation and promotion.
What are the topics covered
- Which are the important search engines?
- Optimising your site for search engines
- Tracking and analysing visitors
- Finding the tools and resources to help
- Developing an action plan for your site
- Other website promotion methods
- Looking at good and bad sites
- Looking at some of your own sites
Delivery
Method
The course will be delivered in a workshop
style, with maximum delegate participation being encouraged. Where
possible the course will use examples relevant to the individual
delegates’ own situations, and the presenter will look for
information on the delegates prior to the course in order to effect
this or will have each delegate present themselves at the start
of the course.
Numbers
The course, because of its workshop style,
is best suited to a minimum of six participants, and a maximum
of 14.
Target
The target audience is in general SME’s,
these may be of no particular size in turnover, but would be those
with repeat customer service as part of their trading, such as
manufacturers. The course provides the best benefits to those
companies who have repeated contact with their customers, difficulties
with delivery schedules, returns problems, or complex infrastructure.
Visuals
The course can be presented either through
a Multimedia Projector or through the use of an Overhead Projector.
There is generally no use of props.
Materials
The delegates are provided with a set of Study
Notes, which are in effect copies of the slides they are shown
during the course. These are given to them at the start so that
they may make notes on them and then use them for future reference
when they will have a mental image attached to each page of activity
during the course.
The course cost
includes the presentation for the day, a Study Pack for each delegate,
all visual aid materials, and the customising of up to 25% of the
course for a specific emphasis.
MORE INFORMATION
If having read this guide you would like to discuss how we
may be able to help you, please call us on (01373) 454576 and speak
to Peter Beech-Allen, or E-mail
a request to us for further information. |
